The International Bird Research Centre has been using Dawn dishwashing liquid for 32 years. They use 10 per cent Dawn concentrate in water to cut through the grease and it's gentle enough not to harm the animals' eyes and feathers. So far 557 birds are being cleaned and the makers, Procter and Gamble have sent 7,000 bottles so far. They donate $1 to saving wildlife for every bottle bought and registered online and are aiming on raising $500,000 by the end of June.
The effort has generated goodwill to the social networking media. The campaign's Face Book page has 240,041 fans as at June 14 and their Twitter feed has 1,000 followers.
But there's a catch to all this goodwill - Dawn is a petroleum-based product and critics say that by using it, they are creating even more demand for oil. The world is well and truly hooked on oil, it's in almost everything - will we ever find a substitute?
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