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Saturday, July 2, 2016

Aldi Australia launches affordable furniture range

Every week, early bird shoppers queue outside Aldi stores across the country to get this week's bargains.  And there are plenty of them.

Now the German grocery chain is planning to take on IKEA by offering its own affordable furniture. They call it Aldi's Designer Living Room Range.

Aldi is selling a lounge chair with matching ottoman for $349 while Harvey Norman's version sells for $2,000 and the same designer product by Eames Office sells for $6,500.

Aldi chair (not real leather) $349.00

Eames alternative (real leather) costs $6,500.

Aldi is also offering an Eiffel dining chair for $39.99.  The Eames alternative costs $439.

Can you tell the difference?

So understandably, Gerry Harvey from Harvey Norman is worried and asks shoppers to consider the safety of the imitations. 

Retail expert Colin McLeud believes the new range will send shock waves through the retail industry. "I think Aldi have just put IKEA on notice" he said.

At last, clever overseas retailers have found  their way into our markets producing great products at cheaper prices and tipping our retail industry on its head.