“The fight game awaits!” Conor McGregor proclaimed to his
millions of social media followers while retailers pulled products
linked to him from shelves, murals of him were erased and brands announced they
had cut ties.
Within a week, hundreds of supermarkets in both the UK and Ireland removed brands associated with him. Proximo Spirits, the company that bought McGregor’s Proper No Twelve whiskey brand in 2021, said it did not plan to use his name or likeness in its marketing going forward...............................
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