To celebrate its landmark 20th birthday on 9th March 2020, the London Eye will be hosting a range of immersive experiences for guests as they takeover 20 of the pods with unique activations across March 6th – 9th. • The bespoke pods will be tiered with five immersive ‘WOW’ experiences delivering a unique London atmosphere, including transforming one of the pods into a quintessential British pub for guests to enjoy as they drink in views of the capital, and an exclusive collaboration with revered contemporary artist Ben Eine.
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