Electric car and solar power company Tesla’s first move into spirits proved popular with its new US$250 añejo Tequila selling out within hours of release.
Made by Nosotros Tequila, the spirit is packaged in a hand-blown lightning bolt-shaped bottle and sold for $250 a pop. Launched on the evening of 5 November, with customers limited to two bottles per person, the Tequila was sold-out by the following morning. Bottles of the spirit are now selling on eBay for prices as high as $2,500.
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