Kendall is a little town halfway between Port Macquarie and Taree on the NSW mid-north coast.
Last Friday morning, around 10.30 am, 3 year old William Tyrell was playing outside with his little sister at his grandparents' home, when suddenly he disappeared. He was wearing his Spiderman suit.
Police thought he had wandered into the surrounding bush but now they think he was abducted. A man went into a local shop and asked for directions to the toddler's street just before he disappeared.
There are now hundreds of people involved in the search, and police divers are checking all dams and waterways. Members of the public are out in force, including locals on horseback.
Local supermarkets have donated food and water to feed the volunteers.
The whole country is watching and waiting for news, praying he will be found alive.....it's almost personal.