AWI CEO Stuart McCullough says the campaign is about explaining the fibre's natural benefits to China's highly sophisticated audience. (Supplied: Beyond The Bale).
China is now buying 83 per cent of Australia's wool clip, up from 76 per cent — or 423 million kgs — in 2018–19.
https://www.abc.net.au/news/rural/2020-10-30/australian-wool-trade-reliance-on-china-grows/12821054
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